Loyalty Services:

In the current global business environment, a company’s survival and success depends on how effectively it manages customers across the entire lifecycle. It is essential that businesses have a single view of the customer across the customer lifecycle, enabling them to uncover retention drivers and customize marketing and operational enhancement efforts.

Our Loyalty Services provides an integrated approach to revenue enhancement, productivity improvement and enhanced customer loyalty. We follow a three-step program to manage your customers across the life cycle:

• Understanding drivers of loyalty and defection
• Developing a loyalty strategy with a framework for measurement and rewards
• Systematically delivering what your customers value

Service Offerings

We have a suite of services designed to collect, manage, augment, analyze, and apply customer data. Specific service activities included in this are:

• Key analytics / data mining services
• Developing retention campaigns
• Managing customer contacts across multiple channels
• Executing successfully in achieving cost-effective results